Performance is the Key
WEBB Marketing is a cutting edge internet marketing service for almost a decade and we proud ourselves with giving our clients superior service at reasonable cost. We will find the best strategies to drive traffic to your website, social media accounts, video channels etc. This includes proper communications per email, social media marketing campaigns.
What is Search Engine Optimization?
While SEO could be misunderstood as a collection of tools and best practices that help your website rank higher in search engine results, it is actually essentially a series of target strategies to place your business in front of potential customers.
Ranking results are mostly irrelevant, as you have to place your business where the traffic is. Example: Ranking high for an irrelevant keyword or a keyword that will not lead to a sale is useless.
Nowadays SEO is not just about search engines, but also about video platforms, info websites, social media and placement with social or business influencers.
How to Create an SEO strategy
SEO is rapidly changing with the ever changing field of technology. Staying on top of what creates leads is therefore vital for an Internet marketing company.
Most small business have a hard time dealing with the changes in their own industry, demands from every day operations, etc. So usually SEO is just a side thing. But half measured efforts will also only bring half measure results.
If you want to stay ahead of the curve, you need to know which strategies will work in your business and not waste time on diy trials.
Here are a few points you need to consider when working out an SEO strategy:
What is in your target market? – SEO is not about traffic, but instead attracting targeted customers who are inclined to like what you offer. In terms of demographics, what is your market searching for? What internet behavior do these people show? Do they use search engines, do they go on forums, do the use social media? Where are they located? The clearer you niche is defined, the more valuable your SEO efforts can become.
Most people search on mobile devices – Mobile searches take about 50% of searches. In some business areas even more. Therefore you need to know how to get to mobile users.
What’s your audience searching for? – It is important to understand the full funnel of how a customer will end up on your website or social media post. It’s almost like understanding how to get to a physical store by using public transportation. Which lines to use, which stop to get out, how far to walk etc. SEO is the strategy of clearly understanding from where the customers is coming and how to ultimately direct this person to your product.
We can help you work out your specific Internet marketing plan and/or also execute it from start to finish. All you need to do is sit back and look at our weekly reports to check on the progress of your campaign. Contact us today for a free personalized Internet Marketing assessment with on of our SEO specialists. Call (833) 242-1606 today.